Fifty years ago, Gösta Larsson of Gothenburg, Sweden, was an oral invalid. Osseointegrated implants, carefully inserted by Brånemark, would dramatically and forever change his life in 1965, and would do so permanently.

“I never felt any hesitation. Gösta had a great need, one that I felt we could meet, and so we got started.”— Per-Ingvar Brånemark

Twenty-five years later, in 1990, his final implant helped him to overcome hearing loss, when he received a bone-anchored hearing aid, a new application of osseointegration at that time. From the moment Per-Ingvar Brånemark realized the need to scale-up implant production, the sequence of companies that would culminate in Nobel Biocare have stood for unique original research, excellent system quality, thorough clinical trials and reliable customer service.

The picture above was taken half-way between Larsson’s original surgery and the golden anniversary we’ll be celebrating next year. The bandage that protected the surgical wound for his new hearing aid is clearly visible in this photo. Just a few months after it was taken, he enthusiastically contended that it would be difficult for me to find a more satisfied patient—and he was right!